Amazon Affiliate Niche Site: Earnings Shock On Half Baked Niche Site

It’s a Sunday morning here in the UK as I sit and type this short post out (But it may well be Monday by the time I hit publish).

And I’m excited. It’s not because my beloved Aston Villa have a new manager and are playing in the FA Cup later today (edit: they won 2-1). And it’s not because Spring seems to be creeping in with gorgeous clear blue skies and a thermometer reading that has the mercury well above 0 degrees.

It’s because I just had the best surprise of my life when I logged into my Amazon Associates Account.

Because my Amazon Affiliate Niche Site, which I have never mentioned on here before, has already been making some money.

And I’m absolutely gobsmacked.


I haven’t mentioned my Amazon Affiliate Niche Site because I only started it a few months ago, and have yet to make any serious inroads into it. And I’m gobsmacked because:

It’s a half built, half cooked site.

There’s hardly any content on there.

There’s no proper link structure in there.

The content isn’t formatted properly.

And I’ve only put about 6 hours into it in total.

In other words, it’s like a car missing the engine, the doors, the steering wheel and the lights.

Which made the following screen, which met me on this beautiful Sunday morning, all the more shocking:


$22.49? THAT IT?

Yep, that’s it. And I’m absolutely mega delighted.

Because like I’ve said, this was set up over the course of just 6 hours, and the site has about 4 posts with about 800 words worth of content.

I have also done absolutely zero SEO on this site apart from standard on page optimisation.

I was especially excited to see how many clicks the items were getting. You can see 208 clicks in the screenshot above. That is incredible for a site of this age, which has no backlinks, no social media exposure, and only the bare bones in place.

My biggest disappointment is Google Analytics. I installed Analytics on the site when I first brought it online. However, I moved to Genesis, meaning that the tracking code had been removed – leaving me with this message on my analytics account:


…which annoyed me no end because know I’m missing some really important data.

It was a big mistake to make, but I have already corrected that, so should have some data in the next few weeks.


The source of my excitement has come from the niche I have chosen.

Because it’s a niche within a niche. I think the experts call it drilling down, and that’s what I’ve done here.

Not only that, but the niche is not about $5 items. These items aren’t even $20, or $50 dollars. These items cost hundreds of dollars. Meaning I get more money per sale than if I was promoting smaller ticket items.

It’s a good place to be.


I’ve wanted to give the Amazon Niche Site thing a go for a while. It was mid September 2014 when I had finally nailed down one idea.

The idea was based on 3 main mindmapped ideals:

1. This was NOT going to be a review site. Everybody does ‘review sites’ and my own thinking was that these review sites now have a terrible reputation because of people poorly executing them.

2. This WAS going to be about a subject I had knowledge and interest in.

3. This WAS going to revolve around a problem and offering a solution through informed posts about the problem, and then littered with posts about products that would solve the problem.


I haven’t taken any courses on creating an Amazon Affiliate Niche Site. So I am wet behind the ears in many ways. But my mindmap outlined the following plans:

  • I wanted a simple theme, with no bells and whistles. I wanted the focus on content and images optimised with long tail keywords.
  • I wanted a simple logo. No designing. Just the name of the site in text format displayed as a ‘logo’.
  • I wanted no social media involvement. No stupid follow me here there and everywhere. I’m not a lover of social media, even though you do see it on my blog. (This could change though, dependant on how the site develops).
  • I wanted simple posts. Text, images, a link. No author boxes, no distractions.
  • I wanted uniformity. Every post would look the same. Same coloured links, same formatted text.

In other words, I wanted to keep things as simple as possible.


Don’t for one minute think I am claiming to be some sort of expert on this just because I have seen 208 clicks, $500+ of sales on Amazon and $22+ worth of commissions.

I’m really not.

This could be down to complete luck. 

The real worth of this post is that I have taken time to seriously consider what I wanted to do, and carefully honed even a half a site to cater for a specific problem, offered a real explanation and a real solution.

And because of this planning, I know for sure that right at this minute, there is absolutely NO competition in this niche. There is no site out there that I have found, that caters for this niche.

And that is half the battle.

Unfortunately, because of this, I won’t be sharing the site with you here today. It pains me to do this, because I am an open book here on the Smart Income Detective Blog. But in this case, it would be totally remiss of me to do so. I hope you understand.

However, down the road, I WILL be sharing it with you, and I’ll also be writing some posts detailing how I got to this niche, and how to start your own Amazon Affiliate Niche Site.


I promised myself that this would be the month I worked on this site some more. Seeing the small income has offered me HUGE encouragement to develop this site right up to its potential.

Because if the site has made $22 without me putting in too much effort, how will it fare if I start working on it and improving it?

So first thing I am going to do is install the EasyAzon Plugin which I purchased last week. That will take the stress out of finding the products and manually adding links.

I’m also going to sign up to more Amazon Associate accounts across the world, as the plugin also offers localization – so no matter where my visitor is in the world, if they click my link they’ll automatically be directed to the Amazon store that is local to them.

Of course, I also have to add a lot more content, as well as making the site presentable to visitors when they first land.


Have you got sites that you have forgot about, or started and then haven’t got round to finishing up? If you have, go and check those stats right now. You might get a pleasant surprise.

There’s nothing more encouraging than seeing stats and earnings from sites you have forgotten about. And it can often be the push you need – just like in my case here.

And if you haven’t got one yet, why not get one made for you today? I offer a WordPress Install Service and site setup – for one low cost. Check out Indigo Heights today.

You should also subscribe to my updates. Put your name and email in the box below, and you will be one of the first people to hear about how I get on with this Amazon Affiliate Niche Site.

And then after that, you could leave a comment too ๐Ÿ™‚

All the best,

Richard Martin

Sunny Sunday Morning

A beautiful clear sky over the North West of the UK

  • February 16, 2015
Richard Martin

I'm just a normal guy, earning money online, hoping to help you do the same.

Click Here to Leave a Comment Below 28 comments
Sylviane Nuccio - February 17, 2015

Hi Richard,

Well, congratulations and I’m glad you work up on a Sunday morning with a nice surprise that you didn’t expected at all.

I didn’t know about Amazon affiliate nice sites at all and for a good reason, because it’s ben over 3 years that this stupid state of North Carolina in which I live is charging Amazon tax on affiliates so they did away with all of us here and the few other states that did the same thing.

So in the end the one who pays for greedy government is always the same one, the citizen ๐Ÿ™‚

Great job here, and always something new to learn about.
Sylviane Nuccio recently posted…Should You Have A Pop-up Opting Form On Your Blog?My Profile

    Richard Martin - February 17, 2015

    Hello Sylviane.

    I have heard about that – and it sucks doesn’t it? I know taxes and rules are State independent over there, it is very strange though that you could move into anther state and have different rules/taxation.

    Thanks Sylviane, have a great week.

David Hartshorne - February 17, 2015

Hi Richard,

Well, its Tuesday evening now, and I can’t tell you how upbeat I am about the new Villa manager. It was getting more and more depressing to watch the team on TV – it was almost like they were suffering on the pitch, frozen in no-mans land. The air of positivity since the arrival of Tim Sherwood has been fantastic. Here’s hoping it will continue for a long time.

Oh yes, Amazon Site. This is something I want to get into too, so its encouraging to read your initial income from little input, love and attention. I’m sure it will flourish even more in the coming months!

– David
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    Richard Martin - February 18, 2015

    100% David – all Villa fans are really excited, for the first time in ages. I just hope they can avoid relegation!

    When I started the Amazon site, I wasn’t super charged up for it. I was thinking 4% of the sales total? That’s a lot of work I need to do for such a small return. But even that small income, and the clicks have really given me confidence to go and give it a real shot.

    Thanks David.

Adrienne - February 23, 2015

Hey Richard,

That’s actually very impressive indeed. To know that you’ve hardly done any work on your site at all yet had that many clicks and made that kind of commission is awesome.

I remember a number of years ago when I first started doing affiliate marketing we were all told it could be up to six months before you ever saw your first dime. I understood that but dove in anyway. I bought a course that taught me what to do every single day for seven days. By the third day which of course meant I hadn’t done all the work, I made my first sale. By the end of the seven days I had made three sales and not only got my investment back from the course I bought that taught me but I also made a profit. I hadn’t done all the work yet so I was immediately hooked.

That’s why I can understand your excitement because this is just the beginning and I’m sure you’ll do really well if you dive in and build it out more. Knowing you you’ll do fabulously.

Thanks for sharing this with us and you have a great week.

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    Richard Martin - February 24, 2015

    Hi Adrienne.

    Yes, I started working on it a little more this week and got another commission bringing it up to $55 worth of earnings. It’s small, but I’m amazed.

    It’s all down to keeping things simple – and of course, targeting a really good set of keywords.

    Thanks again!

Enstine Muki - February 24, 2015

Congratulations Richard ๐Ÿ˜‰
By the time you get the engine, doors and some nice paint on it, more goodies should be happening ๐Ÿ˜‰

Spice it up buddy !
Enstine Muki recently posted…Guest Posts wanted for $100 per post!My Profile

    Richard Martin - February 25, 2015

    Thank you Enstine.

    Yep, I sure hope more good stuff will happen, since the post I already made another $33 or so.

    So I have been putting more time and effort into it, and giving it a nice paint job!

Sherryl Perry - February 25, 2015

I’m new here but I’m already impressed by your honesty and enthusiasm. I don’t want to admit how many times I’ve wanted to start an affiliate site and procrastinated.

Things are changing in my life now and I’ve been blogging less frequently and considering other options. Your post may be just the inspiration that I was looking for. I’ve already signed up to learn more.
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    Richard Martin - February 25, 2015

    Hi Sherryl.

    Welcome to the site, I’m so glad to have you. Thanks for your kind words.

    I’m mega fired up with all of my sites. I think the key is that you go into/talk about/write about stuff that really interests you. That’s what i’ve found anyway.

    Thanks and hope to see you around ๐Ÿ™‚

Donald McLeman - February 26, 2015

Hi, Richard, it just goes to show what you can get out of doing very little!

I’m inspired to just get something out there. If it looks like it’s working then you can add more effort later, as you’re doing โ€“ sounds a good strategy.

Thanks for the post, I must get something set up to see where it goes.

    Richard Martin - February 26, 2015

    Hi Donald.

    Yes for sure. I added a few more articles to the site and it now stands at $55 in Amazon earnings. It’s also getting around 20 visitors a day at the minute, and all of those are clicking. OK, they are not converting all the time, but it does mean I am on the right track.

    And my SEO strategy has been really simple – I am targeting long tail keywords, that have low volume traffic (I’m talking keywords with search volume of 20-100 a month) but the competition on those keywords is virtually 0.

    Get something up there Donald, see where it leads you.

    Like I say in the post, it really is all about careful selection of the niche and keywords.

Teresa - February 27, 2015

Great post. Keep me updated on your niche site progress.

ebijayashanti - March 1, 2015

i am new to your site Richard by me very impressed. the way you represent your post with honesty and dignity. looking more in the future from you.
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Patricia - March 3, 2015

Congratulations. This news is very encouraging.

I’ve just recently started redirecting my all over the place style of blogging into a more niche concentrated approach. I’ve done this primarily to share more on a topic that I feel like I’m an authority in along with the goal of targeting specific sponsors and increasing my passive income potential. This article totally affirms that my new approach is well worth it.
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    Richard Martin - March 4, 2015

    Hi Pat.

    Yes, I think it’s the way forward. My niche is within a niche, within another niche, but it’s evergreen too.

    The key is finding that niche.

    I believe I have found a really good one, just need to learn and test some different approaches to get conversion rates up.

    Good luck with it all Patricia!

Joe - March 10, 2015

What really grinds me, is the fact that when ever i see any article like this, i would love to see the keyword….

But not to mention, i know most bloggers won’t share their Niche, which in it’s self, is very understandable.

Wishing you, the best of luck with your niche blogs…

Do you have plans for your niche websites?
Like sell them after a specified amount of earning or Months/years?
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    Richard Martin - March 10, 2015

    Hi Joe, welcome to the blog.

    Yep, I’ve been there dozens of times. Like you have said though, I really can’t reveal it, as there would be 10 copycat sites up by the end of the day.

    Probably won’t be selling any of them to be honest Joe. I want a portfolio of 10 money making sites that I can sit on.

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[…] Darรผber und wie er seine Nischenwebsite erstellt hat, berichtet Richard auf smartincomedetective.com. […]

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Nisha Pandey - May 3, 2015

Hi Richard,

This is such an inspiring post and Iโ€™ve had a similar experience when I started with my Amazon affiliates program. Itโ€™s always worth remembering that first set of dollars we saw in our associates account.

It was also a surprise to me as I checked it only after getting that monthly account email in by inbox.

You have put up those great strategies here. I will also embrace them. Thanks for this wonderful post โ€“ itโ€™s refreshed me and taught me many new things.

Have a great week ahead!
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    Richard Martin - May 4, 2015

    Thanks for your comments Nisha.

    Yes, I will be sharing some of the tactics I have used so far in a post I’ll be releasing soon.

    Thanks again Nisha.

Jason B - June 1, 2015

I created a niche site a couple months ago, but I haven’t really did anything with it. I need to add a few articles to it this week.
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    Richard Martin - June 5, 2015

    Hi Jason, yeah, get that niche site up and running. The good thing is it requires little investment in money and time at the start – after just a few months, the tell tale signs should be there whether it is worth ramping it up or not.

    Good luck.

Garry - March 13, 2016

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