Smart Income Detective Blog Income Report MAY 2015
Income Report: I thought it would be a good idea to share with you how the Smart Income Detective Blog performs on a monthly basis. Not only may something like this interest you, but it will help me keep super focused and drive me on to improve the site month on month. Included is a visitor report, income report and what is coming up next month.
PREVIOUS INCOME REPORTS
HOW IT’S BROKEN DOWN
Below is how I break down my income report:
- VISITORS: The total number of visitors to site according to Google Analytics
- INCOME: Blog Income Report – the total amount of revenue directly made by this site (through affiliate commissions and sales)
- TIME SPENT: From the start of the blog, I thought it would be a good experiment to record how much time I had been putting into the blog.
- IPH: Income Per Hour. As above, I divide the total income by total hours spent to give you an idea of what dollar amount I am working for per hour.
- NOTES: Anything noteworthy that is worth a mention will be here.
- SCREENSHOTS: I always include screens of my income, earnings and visitors statistics. It is the only way.
Some of these blog statistics will be particularly interesting to a newbie (like how much time does starting and maintaining a blog involve, how much the blog makes etc.) or even if you are in a similar position to me to compare statistics.
QUICK GLANCE INCOME REPORT
|Stats||This Month||Last Month||+/–|
|Time||18 Hours||8 Hours||+ 10|
|IPH ($)||$26.14||$55.01||- $28.87|
Hello and welcome to the May 2015 Income Report for the blog.
It’s been another steady month at The Smart Income Detective HQ, a lot of the same and really nothing of any major note. Visitor number still hang around the 2.5k mark, while income directly related to the blog hovers at the $500 mark. If anything, at least it’s consistent, and I remain quite grateful that I see these numbers fairly regularly – numbers which the majority of blogs would be over the moon with.
However, it did get me thinking this month about ‘numbers’ and what they actually mean. I spent a good hour or so with Google Analytics, and found some rather interesting stuff.
The most interesting is shown below:
The screen above shows something very important (and worrying). This page shows where my visitors are arriving when first landing on the blog. I’ve covered number one, because it’s a page I rank highly for in Google, and don’t want to give that away for obvious reasons.
But it’s number 2 and 3 that are the cause for concern, specifically number 2. Number 2 is my homepage (smartincomedetective.com) while number 3 is the ‘blog roll’ (where all the content and posts are listed).
You can see the stats for yourself above, but simply put, my homepage (2) is not performing. Nearly 70% of visitors landing on this page leave the site immediately (indicated by bounce rate) by clicking the back button or going somewhere else. So approximately 325 out of the 465 visitors that land on that homepage don’t stick around. Those 465 visits account for 20% of my traffic, and they are in effect just falling through a hole in a sieve.
That’s a huge number of lost opportunities. And I’m not happy.
Compare this to visitors who land on the blog roll page (smartincomedetective.com/blog/). The bounce rate of 35% is low by industry standards, and it’s quite pleasing. Added to that, visitors who land on that page go on to read more pages and also stay longer.
So what’s the solution?
Well, the stats don’t lie, and the solution is an easy one; I’m binning the homepage, and setting the homepage to the blog roll page (/blog/). So visitors landing at smartincomedetective.com will soon see the blog roll page. It’s an easy thing to do as well, I just have to select a different front page display, and possibly set up a redirection from the old /blog/ link:
It will be interesting to see the results next month (which incidentally, will be the last monthly income report I publish, instead moving to a quarterly format), and see if the changes I make, make a difference.
POSTS THIS MONTH
I posted twice to the blog this month, the posts were:
Guest Posts, I’ve done 1 this month:
2318 visitors this month.
Here’s who paid me this month:
Whiteboard Video Software: $107.80 (Review here)
OptimizePress Software: $109.19 (Review here)
Monster Marketing Graphics Pack: $17
WP Profit Builder & Graphics PLR: $159.46 (Review here)
Thrive Themes & Content Builder: $0 (Review here)
Warfare Plugins: $0
Wishlist Member: $59.10
Here is proof of this months main earnings:
(GBP exchange at $1.54/£1.00)
On going monthly costs:
- GetResponse ($20.00 ) – Super easy to use email service to stay in touch with my subscribers.
- WPEngine ($9.90) – Just an awesome host. Period. (I have the 10 site plan at $99/pm, working out at $9.90 for each site)
COMING IN JUNE…
- Niche site project quick update.
- Review of EasyAzon 4. A great plugin for Amazon Associates.
- How to resell PLR and add done for you products to your portfolio.
- An updated review of OptimizePress 2.0.
Thanks to everyone who has paid a visit in May, and everyone who has left a comment, followed the blog on Twitter or gone through an affiliate link. I’m truly thankful to each and everyone of you.
All the best,