Smart Income Detective Blog Income Report MAY 2015

Income Report: I thought it would be a good idea to share with you how the Smart Income Detective Blog performs on a monthly basis. Not only may something like this interest you, but it will help me keep super focused and drive me on to improve the site month on month. Included is a visitor report, income report and what is coming up next month.


Click here for a list of all of Income Reports


Below is how I break down my income report:

  • VISITORS: The total number of visitors to site according to Google Analytics
  • INCOME: Blog Income Report – the total amount of revenue directly made by this site (through affiliate commissions and sales)
  • TIME SPENT: From the start of the blog, I thought it would be a good experiment to record how much time I had been putting into the blog.
  • IPH: Income Per Hour. As above, I divide the total income by total hours spent to give you an idea of what dollar amount I am working for per hour.
  • NOTES: Anything noteworthy that is worth a mention will be here.
  • SCREENSHOTS: I always include screens of my income, earnings and visitors statistics. It is the only way.

Some of these blog statistics will be particularly interesting to a newbie (like how much time does starting and maintaining a blog involve, how much the blog makes etc.) or even if you are in a similar position to me to compare statistics.


Stats This Month Last Month +/
Visitors 2318 2640 - 322
Income $470.68 $440.68 + $30.00
Time 18 Hours 8 Hours + 10
IPH ($) $26.14 $55.01 - $28.87


Hello and welcome to the May 2015 Income Report for the blog.

It’s been another steady month at The Smart Income Detective HQ, a lot of the same and really nothing of any major note. Visitor number still hang around the 2.5k mark, while income directly related to the blog hovers at the $500 mark. If anything, at least it’s consistent, and I remain quite grateful that I see these numbers fairly regularly – numbers which the majority of blogs would be over the moon with.

However, it did get me thinking this month about ‘numbers’ and what they actually mean. I spent a good hour or so with Google Analytics, and found some rather interesting stuff.

The most interesting is shown below:

analytics breakdown

The screen above shows something very important (and worrying). This page shows where my visitors are arriving when first landing on the blog. I’ve covered number one, because it’s a page I rank highly for in Google, and don’t want to give that away for obvious reasons.

But it’s number 2 and 3 that are the cause for concern, specifically number 2. Number 2 is my homepage (smartincomedetective.com) while number 3 is the ‘blog roll’ (where all the content and posts are listed).

You can see the stats for yourself above, but simply put, my homepage (2) is not performing. Nearly 70% of visitors landing on this page leave the site immediately (indicated by bounce rate) by clicking the back button or going somewhere else. So approximately 325 out of the 465 visitors that land on that homepage don’t stick around. Those 465 visits account for 20% of my traffic, and they are in effect just falling through a hole in a sieve.

That’s a huge number of lost opportunities. And I’m not happy.

Compare this to visitors who land on the blog roll page (smartincomedetective.com/blog/). The bounce rate of 35% is low by industry standards, and it’s quite pleasing. Added to that, visitors who land on that page go on to read more pages and also stay longer.

So what’s the solution?

Well, the stats don’t lie, and the solution is an easy one; I’m binning the homepage, and setting the homepage to the blog roll page (/blog/). So visitors landing at smartincomedetective.com will soon see the blog roll page. It’s an easy thing to do as well, I just have to select a different front page display, and possibly set up a redirection from the old /blog/ link:

wordpress reading
It will be interesting to see the results next month (which incidentally, will be the last monthly income report I publish, instead moving to a quarterly format), and see if the changes I make, make a difference.


I posted twice to the blog this month, the posts were:

Public Case Study: Starting An Amazon Affiliate Niche Site
My Name Is Richard, And I’m A Cheat

Guest Posts, I’ve done 1 this month:

Standing Out From The Me Too Crowd


2318 visitors this month.


Here’s who paid me this month:

Whiteboard Video Software: $107.80 (Review here)
OptimizePress Software: $109.19 (Review here)
Monster Marketing Graphics Pack: $17
WP Profit Builder & Graphics PLR: $159.46 (Review here)
GetResponse: $4.11
Thrive Themes & Content Builder: $0 (Review here)
Youtube/Adsense: $14.02
Warfare Plugins: $0
Wishlist Member: $59.10

TOTALS: $470.68


Here is proof of this months main earnings:

income report with proof

income report with proof


income report with proof


income report with proof

(GBP exchange at $1.54/£1.00)


On going monthly costs:

  • GetResponse ($20.00 ) – Super easy to use email service to stay in touch with my subscribers.
  • WPEngine ($9.90) – Just an awesome host. Period. (I have the 10 site plan at $99/pm, working out at $9.90 for each site)


  • Niche site project quick update.
  • Review of EasyAzon 4. A great plugin for Amazon Associates.
  • How to resell PLR and add done for you products to your portfolio.
  • An updated review of OptimizePress 2.0.


Thanks to everyone who has paid a visit in May, and everyone who has left a comment, followed the blog on Twitter or gone through an affiliate link. I’m truly thankful to each and everyone of you.

All the best,

Richard Martin

  • May 31, 2015
Richard Martin

I'm just a normal guy, earning money online, hoping to help you do the same.

Click Here to Leave a Comment Below 21 comments
Kimsea Sok - May 31, 2015

Rechard, you’ve done a great job here…!

Well, I found that even the earning just bit increase but I recognized that you had more successful. You have spent 8 hours for working with your blog, and you earning was increased $30. I think that it would be over $200 if you spend 18 hours for working..

Thanks for sharing..! 🙂
Kimsea Sok recently posted…6 Brilliant Advice On Starting A Blog Help To Solve Biggest ProblemsMy Profile

Vicky - June 1, 2015

Impressive, well its been really long time to see your latest earning reports or may be I didn’t go through your last report.

However I must say your earning reports are always inspiring.

Vicky recently posted…Top 10 Largest Earthquakes in Recorded HistoryMy Profile

Adrienne - June 2, 2015

Hey Richard,

So your homepage isn’t converting well? You’re going to scratch it altogether and just send them back to the blog?

As you know I’ve been in the process of having my blog redone and I was going to set my homepage to a page that introduces people to who I am but gives them an option to of course head over to my blog. I keep being told I need to do this for business reasons but if this is the the case I might reconsider. Going to have to think this one through again.

I love that you share these though, you are inspiring to many people and I know they appreciate your honesty.

Thanks for that and of course being my guest this past month. Your post was a big hit and I loved the topic.

Hope you’re doing well and have a great week.

Adrienne recently posted…Why You Are Never Too Old To BlogMy Profile

    Richard Martin - June 5, 2015

    Yes – and already done! The homepage is no more, we will see what results in this change next month.

    I guess it will always have a lot of different variables on whether this will work for you or not Adrienne. Mine just didn’t work, so I scrubbed it for now. However, you will need to keep a close eye on those analytics, just to make sure the page is performing well.

    No problem, you are welcome have a great weekend!

DeVaughn Burke - June 3, 2015

Thanks for the transparency on your post and I’ve listed your blog on my monthly income report round up of blogs I follow.
Congrats on your success

Top Five Income Reports For May 2015 And Announcements - Five280 - June 3, 2015

[…] Smart Income Detective […]

David Hartshorne - June 5, 2015

Good-bye Home Page!
Its interesting what we can find when we take the time to look at our underlying data. As Adrienne mentioned above, the common consensus is to have a static home page rather than the ‘Blog Latest’, but it appears you can’t always trust what you read. Or, is it a case of having a bad homepage? Would a super homepage lead to more reads? Guess you need some solid A/B testing to work that one out?

Its good to see you have maintained some consistent income and visitor levels. People are still interested in reading your reviews and buying via your links!

Keep up the good work!
– David
David Hartshorne recently posted…8 Little Known Tradeoffs of Managed WordPress Hosting That May Surprise YouMy Profile

    Richard Martin - June 8, 2015

    Hi David,

    Yes, it could well be the case of having a bad homepage! I have tried many different ones though, and none of them have performed particularly well.

    When I had the old Genesis theme, there was no homepage and that was when I saw the most growth in the blog. So let’s see how this does for the next few months, and see if I can drop that dastardly bounce rate right down.

    Cheers David.

Raj Sidhu - June 11, 2015

Hi Richard,

Very inspiring income reports.

I’m putting together a roundup of many bloggers income reports and would to include your blog in it if I may?

Let me know what you think and keep up the good blogging!


    Richard Martin - June 11, 2015

    Hi Raj, thanks for the support and comments.

    Sure, would love to include you – make sure you drop me an email once you start publishing these reports.

    Thanks Raj, speak soon.

Carol Amato - June 12, 2015

Hi, Richard,

I loved your report! You know what? I came to the exact same conclusion you did with the ‘welcome’ page… I switched to my regular blog home where all the content is.

Previously I’d used a “Welcome Gate” in order to try to gather leads as folks came in the door…and to let folks know about me.

However, that resulted in a huge ‘false’ improvement in Bounce Rate and loss of engagement if and when they did pass through.

So I ditched the static page pretty early on. I’m finding folks want content and are pretty impatient when it comes to getting it… LOL

As a visitor, it is a bit annoying to always see the same static page. I mean there is probably a way to filter out the people that have seen it in order to let them go straight to the blog/content page. I will have to check into whether this is possible with LeadPages… If so, may test this again.

Thanks for sharing, Richard, I appreciate it.

Will be in touch,
Carol Amato recently posted…How to “SEO” Your Blog Post: A Simple Step By Step GuideMy Profile

    Richard Martin - June 19, 2015

    Hi Carol.

    Thanks for your comments and sorry for the late reply! I agree – folks want their content, and they want it right away – it can be annoying to see a static page I agree, so right at this moment, I don’t have a homepage and all traffic landing at the top level land on the blog roll page. We will see how that goes.

    Have a great weekend.

Arbaz Khan - June 19, 2015

Hey Richard,
Nice work, man. This type of income reports inspire me to work hard.
I also want to publish an income report but things are so inconsistent with me that I never start writing one. Maybe in the near future, I will start sharing my successes and failures as well.
I wish you all the best for the future. 🙂

Uttoran Sen - June 23, 2015

Hey Richard,

thank you for the insightful details on your blog traffic and income.

I see that your bounce rate is low and your average time on site is good – those are the things that matters. It is a sure sign that your visitors like your blog.

About your earning report, I like it how diverse it is – always good to have multiple sources of income. Your reviews are worth the affiliate revenue you are earning.

Uttoran Sen,
Uttoran Sen recently posted…Web 2.0 Blogging – 7 Places to Maintain a Blog outside of your Own DomainMy Profile

Einnahmen und Traffic von 21 englischsprachigen Blogs im Mai 2015 > Blogs, Geld verdienen > Selbständig im Netz - July 2, 2015

[…] dem Vormonatsniveau bewegt sich smartincomedetective.com im […]

newsunshine - August 6, 2015

I’m putting together a roundup of many bloggers income reports and would to include your blog in it if I may?


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