Call To Action WordPress Plugin: CTA Skin Overview
EDIT: CTA SKIN is no longer available to purchase - thanks to all those who purchased (we continue to support you) and thanks for all those who had an interest in our plugin.
If you're looking for the best call to action WordPress plugin that will help get more eyes on your money links and lead to more click throughs and more conversions, then you have just found the perfect plugin for you.
Of course, you could say I'm a little biased.
After all, this is a plugin I have co-founded and co-developed with my business partner David.
So it's only fair that I give you an 'overview' of CTA Skin , rather than one of my in depth reviews.
WHAT IS 'CTA SKIN'?
CTA Skin is short for 'Call To Action Skin'. CTA Skin allows a site owner to create a targeted call to action to a specific link on a post or page, which floats at the bottom of individual posts or pages of your choice.
These 'skins' are completely customizable; images, text, colours, fonts, links are all chosen by the user.
The beauty of these skins are in their simplicity and design. They are made up of 4 basic elements.
- An image. The choice is yours. Add your face picture to your CTA to give it a more personal edge, or choose the image of the product you are recommending. It's completely up to you.
- Call To Action Headline. This goes across the top of the 'skin', and is your main call to action. The text, font, size and colour is completely up to you.
- Call To Action Sub-Headline. Compliments the main headline, and gives the visitor another compelling reason why they should click that button. And you guessed it, the text, font, size and colour is completely up to you.
- The CTA Button. You may have guessed this already, but you choose the text, the font, the size, if you want it underlined, bold, italicised, what link you want, if you want it to open in a new window, if you want to make it no follow. It's completely up to you.
UNIQUE CALLS TO ACTION, 100% OF THE TIME
You may have noticed above that I mention the phrase 'it's completely up to you' a lot. I mention it because it is really important - these skins are your creation 100%. They are unique in the sense that no-one will ever have the same CTA Skin as you.
And that is where other WordPress Call To Action Plugins fail. They all end up looking the same.
With CTA Skin, you can create 100% unique calls to action every single time, meaning that your visitor is drawn to the skin, and is more likely to read the call to action, and then more likely to take the action you want them to take. And in my opinion, it's what makes CTA Skin the best Call To Action WordPress Plugin you can buy.
AWESOME USE OF CTA SKIN - IDEA #1
Imagine this. You have a blog post, and in passing you mention a course you have done that has a discount running. You create a stunning CTA which highlights this course, which fades in after 30 seconds. It looks like this:
WHY DID WE CREATE CTA SKIN?
One of the biggest reasons is banner and link blindness.
Normal links in text (like this one ----> Call To Action WordPress plugin) are great. But the problem is, once a link is scrolled past and out of the viewport, it's usually gone for good, because the visitor doesn't always scroll back up and click on it.
So what's the solution then?
Simple. Have your most important link highlighted in a non invasive way, on the page at ALL times. It makes TOTAL sense, especially in a world where we are wanting our visitor to complete multiple actions, like share on media, sign up to email lists etc.
With all these tasks we are trying to put on our visitor, it's no wonder they are missing our most important links; our money links. And I can give you an example of this that happened to me recently:
1. I read a review > shared via social media buttons > navigated to the product myself > bypassed the affiliate link > purchased the product.
This wasn't done on purpose. it was just easier to type in the product name on Google than navigate through the post to find the link. That day, that reviewer missed out on an affiliate commission - because their link was out of sight, and out of mind.
With CTA Skin, your money links will ALWAYS be in sight, and will ALWAYS be in mind.
CREATING A CTA SKIN
Creating a skin is super simple.
Add an image (or choose your default image), add your call to action text, configure the skin colours, add your link and you are set.
Of course, there are more advanced options if required, such as loading skins instantly or after a set period, giving your visitor the ability to close the skin or not, gradient colours, making links open in a new window, follow/no follow links etc.
Let's take a look at some of the options you will be presented with when creating your CTA Skin.
AWESOME USE OF CTA SKIN - IDEA #2
Amazon Affiliate Sites
Imagine this. You have a post about a Dewalt drill. You want the click through to Amazon. How on earth have you lived without having a stunning floating skin just begging to be clicked for so long?
QUICK LOAD DATA
You guessed it - quick load data allows you to load data quickly. It is a great time saving tool, and you have the choice of either loading your default settings (defaults are things like default colour scheme and default images). This is extremely useful if you want your skins to match your brand and if you want a profile image of yourself as your image.
This saves having to load the same image and select the same colours time and time again, as selecting your defaults will automatically load these options into the skin for you - leaving you to simply add your text and link.
The second option is to load a previously created skin as a base. This is especially useful if you are split testing two different skins. In an example below, you can see that I have two skins on one post - with the only difference being the skin colour. Again, it is a huge time saver.
Selecting either of these options are optional though. Bypassing these options will leave you with a completely blank skin that you can create from scratch.
Want To See How Easy It Is For Yourself?
Here's a quick video of me setting up and deploying a skin to a post:
CONTENT & BEHAVIOUR
The first options in content and behaviour are display and shut down options.
You can choose to make your CTA Skin display immediately to your visitor on page load, or you can define a delay in seconds if say, you want the skin to appear 10 seconds after page load.
The other option in the screen above is the ability to include an 'x' in the corner of the skin (which allows a visitor to close down the skin completely).
AWESOME USE OF CTA SKIN - IDEA #3
Fact. People skim through reviews. Fact. People miss your bonus offerings. Fact, the skin below has already resulted in 3 commissions, and 3 requests for the bonus I offer after months of zero requests. Fact. CTA Skin gets eyes on your info and your links:
CALL TO ACTION TEXT
Some of the most important settings are above - this is where you enter your call to action text, button text and the URL for the button.
It's clean, it's simple and it's user friendly, just how a Call To Action WordPress Plugin should be. And below, you can see how easily and quickly it is to select the colour and font options for your skin:
PREVIEW PANE AS YOU EDIT
Of course, when you are editing your CTA Skins, there is always a preview pane floating at the bottom of your screen - taking the guess work out of your skins. The skin you see in the preview pane is exactly how it will appear on your site, and all changes you make whilst in edit mode appear in the preview pane in real time.
Watch The Video...
Here's a quick video of me setting up and deploying a skin to a post:
ANALYTICS DASHBOARD & SPLIT TESTING
One of the most important aspects of using any Call To Action WordPress Plugin is the ability to measure just how well the call to action is doing. And it is no different when using CTA Skin.
Built within the plugin is two things:
- The ability to split test skins. 2 skins can be deployed to 1 post or page, and the plugin will automatically rotate the skins to your visitors.
- Analytics. With each skin, you can quickly see how many impressions and clicks individual skin are getting.
Here's an example of some live testing I have done on the Smart Income Detective Blog:
You can see from the screen above that both of my versions A and B have had around 100 impressions each. but one seems to outperform the other.
Using this sort of information wisely is really important, because it shows what works better than something else. In this example, I really now need to delete Easy Azon 1 skin - because the Easy Azon 2 skin shows I will get twice the amount of clicks.
You can see both of these skins here. Refresh the page to see the alternative version (blue and orange versions). Can you guess which is Skin 1 and which is skin 2? Answer at the bottom of the page.
AWESOME USE OF CTA SKIN - IDEA #4
Drive people to your social media channels by creating a gorgeous skin that demands a click to your social media channel.
CALL TO ACTION WORDPRESS PLUGIN - YOU IN?
Click the button below to get this Call To Action WordPress Plugin up and running on your site in the next few minutes, and watch your Click Through Rates increase, your conversions increase, and most importantly - watch your earnings increase.
Since I've had this plugin installed, I have seen a notable difference in commissions. I've had commissions from my Easy Azon review (after a slack period), I've had commission from my OptimizePress review, and I've had commissions from my TPH vs WPengine review.
I can also tell that CTA skin works a treat because I have had a number of requests for my bonus that I offer with OptimizePress. It's been MONTHS since I have had a request for the bonus - now I have added a skin announcing this bonus, the commissions have increased and the bonus requests have increased.
CTA Skin works. Period.
Answer: Skin 1 is the blue skin, and skin 2 is the orange skin!